Skip to main content

The Cheer Ambassadors

Directed by Luke Cassady-Dorion

Documentaries / Thailand, USA / 2012 / Documentary / 95 mins / Thai with English subtitles / Color / Blu Ray / North America Premiere

Watch Trailer Watch Trailer


What brought an entire international crowd in Orlando, Florida to their feet, screaming “Bangkok, Thailand,” over and over? The amazing cheerleading team from Bangkok University. The Cheer Ambassadors tells the incredible story of these Cheerleading World Champions, beginning with the origins of Western-style cheerleading in Thailand in the nineties to the dramatic 2011 match between Bangkok University and GymTyme (USA). Though parallels will be drawn with that classic cheerleading film, Bring It On, the story here is all true.

The choreography and energy on display in The Cheer Ambassadors is incredible, with even training montages popping with jaw-dropping moves. Merging the overall narrative flow with each team member’s individual stories, the film captures the dedication, tears, tired bodies, and ultimate self-belief that propelled these Bangkok University cheerleaders to international recognition. First-time filmmaker Luke Cassady-Dorion says he wanted to finally give the Thai team the credit they’re due, and the team itself is what really shines in this often heartbreaking film. “We always kinda knew that it would be a moving, inspiring film,” noted Cassady-Dorion. “There were many times when the cameras were rolling that we had people crying as they recounted events to us…. It was then that I knew we had something.”

Co-presented by: Kollaboration SF



Executive Producer: Jason Best
Producer: Thapanont Phithakrattanayothin
Editor: Duangporn Pakavirojkul

You May Also Be Interested In...

Dates & Times

Cheer Ambassadors

New People
March 15, 2013 5:00 pm Buy Tickets Buy Tickets

Cheer Ambassadors

Sundance Kabuki Cinemas
March 18, 2013 8:30 pm Buy Tickets Buy Tickets